A #1 Solar Consulting and Marketing agency in the world
We specialize in helping solar business owners, dealers, and installers grow their solar business with proven strategies. Our CEO, Zain Jan, founded one of the fastest growing solar companies in America – Better Earth. We teach you the exact sales and growth strategies proven to be the most effective in the solar industry to help solar businesses scale at breakneck speed. We’ll help you implement our SOPs, recruiting, sales techniques, lead generation, and more to grow your solar company massively. To date, we’ve helped over 750 solar companies significantly increase their monthly deal and install volume.


Spark next-level growth through 1-on-1 coaching with our sales and growth experts.

We’ll literally hold your hand and help you implement new processes to 10X your business.

You’ll receive a hand-trained expert Solar Business Coach to work with you 1-on-1 and guarantee you hit your growth targets.


The lifeblood of your solar business is having your sales reps speak to qualified homeowners every single day.

We’ve spent over $10 million on solar lead generation, generating 100,000s of leads and 10,000s of closed deals.

We’ll help you implement award-winning lead generation strategies to keep your sales reps calendars full of qualified homeowners.


Personal and business branding is crucial to growing and scaling your company. Zain has amassed over 300,000 followers and reaches millions of people just from his socials.

Our media team will give you an exact viral growth blueprint to film content, edit everything for you, and ensure you achieve massive social media growth.


Imagine giving your worst sales rep a step-by-step solar sales training system, and them becoming your top closer.

Our Solar School is designed to be a turn-key training system for your sales team so they can rapidly accelerate and close more deals – without you spending much time on them.

We’ll give your reps the exact sales blueprint Zain’s Better Earth sales reps uses every day to regularly close 30-50+ deals every single month (per rep!)


Solar CEOs is a full-service solution to make building your solar business and social media completely plug-and-play.

From your ad creative to your social posts, we will script, film, edit, and polish so that for you – it literally is copy and paste.

We’ll hand you a viral content strategy tailored to you that will ensure massive growth.


We host weekly virtual masterminds and quarterly in-person masterminds for our top clients.

You’ll get to meet Zain live and he’ll give you the cutting-edge techniques and growth strategies he’s using daily in his own solar business.

These masterminds will ensure you are always a front-runner in your market – and dominating your competition.

How We Help


25+ Deals


There’s consulting… and then there’s optimization. Our growth strategies have proven to be one of the most effective in the solar industry over 600 times. If you’re doing less than $# million a month in sales, we’ll pinpoint where your process is breaking down and help you plug the leak. If you’re anything like our average client, you can expect to 3X your sales in just 90 days.


Every quarter, our CEO Zain Jan holds a 3 day-long mastermind in various locations. Here you’ll have the opportunity to connect with dozens of other solar business owners while learning the most powerful secrets behind Better Earth’s meteoric rise to solar stardom. And when the sun goes down, you’ll have access to the most exclusive nightlife areas various locations have to offer.


With our services, you can leave the creative work to us. We understand that designing eye-catching and effective creatives can be a challenge, especially if you’re not a professional designer. That’s why we offer an in-house team of experts who can take care of it all for you.


Imagine having a constant flow of qualified leads coming in every day. No more struggling to find new prospects or wondering where your next sale will come from. With our proven methods for lead generation, we can help you build a pipeline that’s overflowing with potential customers. And the best part? You don’t have to figure it out on your own. We’ll give you access to our methods, so you can focus on what you do best – selling.


Transform your business with personalized guidance from our expert sales and growth coaches. Our 1-on-1 coaching program empowers you to take your sales to the next level and achieve unparalleled growth. Whether you’re a new business looking to break into the solar industry or an established company seeking to expand your market share, our coaches will work closely with you to understand your unique goals and challenges.

Solar School

Better Earth is a true powerhouse in the solar industry, rising to the top in less than two years. How did we do it? Now, you can go behind the scenes and learn the exact techniques that catapulted us to success. You’ll discover the secrets to our unparalleled growth, and learn how to apply the same proven techniques to your own business. Gain exclusive access to insider knowledge and get a leg up on the competition.

Meet 1 on 1 with your Executive Coach to customize your 12 month roadmap

Standardize and automate your sales training process

Standardize and automate your recruiting process

Increase Lead flow and automate marketing

Build out your Company SOPs & Scale


All the power of a 9 figure marketing team at your fingertips


Insights, inspiration, & ideas
for top-producing solar

Insights, inspiration, & ideas for top-producing solar companies.

Who is Zain?

CEO of Better Earth, a 9 Figure Solar Company

I started working at Solar City at 19 years old, and I ended up helping build one of the biggest sales offices in the whole nation…

When Solar City was acquired by Tesla I decided to start my own company called Sungrade Solar,

Which became a 8 figure business in just one year!

After growing Sungrade I wanted to take my organization global.

So I decided to start a new company called Better Earth Solar, and as of now, BE is on track to selling over 400M in 2023.